Tag Archives: Anholt Simon

quo vadis europa?

When the description of a culture starts to coincide with the marketing manual … Do watch Simon Anholt’s brilliant 2011 speech here too: https://zaropans.wordpress.com/2011/10/20/simon-anholt-on-communicating-and-branding-eu/ Advertisements

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simon anholt on communicating and branding europe

A magnificent keynote speech by policy advisor Simon Anholt at EuroPCom 2011, viz. 2011-10-19 am. Do watch from 24’28” onwards in particular, where Mr. Anholt discusses a brand purpose for Europe. And re: Europe, see also http://www.standaard.be/m… Continue reading

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