simon anholt on communicating and branding europe

A magnificent keynote speech by policy advisor Simon Anholt (author of Competitive identity“, Palgrave MacMillan 2007, ISBN 9780230500280) at EuroPCom 2011, viz. 2011-10-19 am. Do watch from 24’28” onwards in particular, where Mr. Anholt discusses a brand purpose for Europe. And re: Europe, see also http://www.standaard.be/mak + http://www.groene.nl/2011/41/we-zijn-op-weg-naar-het-zwarte-gat + …

Do watch the 2013 follow up speech here too: https://zaropans.wordpress.com/2013/10/18/quo-vadis-europa/

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One Response to simon anholt on communicating and branding europe

  1. Pingback: quo vadis europa? | zaropans : snaporaz

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