along for the ride

The_rideRide_-_early_sketchRidelarge

A truly mindboggling map of our western capitalist ‘n’ consumerist society’s current state, where the marketing manual replaces the Kulturgeschichte … as conceived & designed by Lazar Dzamic & Vladan Srdic. (More on ‘alternative metro maps’ in a future post.) [I’ve read Cialdini’s book and can recommend it to any professional; I will now go for James’ book, thanks for the tip!]

“The whole thing was inspired by two books that I would strongly recommend to any communications professional: Robert Cialdini’s ‘Influence: the psychology of persuasion’ and Oliver James’s ‘Affluenza’. Cialdini is a world renowned academic in social psychology applied to persuasion, while James is a psychologist dedicated to investigating the origins of what we also know as the ‘status syndrome’. I was intrigued by the fact that people in liberal capitalist societies tend to feel less happy than in many others with significantly (sometimes shockingly) less wealth. Which made me think of the role of persuasion industries in that phenomenon. I did the original drawing in one short but frantic session on the inner back cover of Cialdini’s book, but the initial structure has evolved over the last few months, to the one that you see here. The original title was ‘The architecture of misery’ but then I realised that I need a visual partner who will bring it to life. Enter Vladan Srdic, my friend and an incredibly gifted designer from Slovenia, and the ‘spiritus movens’ behind the design Studio 360 in Ljubljana. He not just brought the structure to life by replacing my pitiful clouds with the stylish metro map but also changed its title into ‘Ride of your life’ – which I infinitely preferred.”

http://www.coolinfographics.com/blog/2010/12/29/the-ride-of-your-life.html
http://econsultancy.com/uk/directories/members/lazar-dzamic
http://www.kitcattnohr.com/work
http://www.thesign.org.uk/
http://www.studio360.si/
http://www.influenceatwork.com/
http://www.influenceatwork.co.uk/
http://en.wikipedia.org/wiki/Robert_Cialdini
http://en.wikipedia.org/wiki/Oliver_James
http://www.eburypublishing.co.uk/viewbook.asp?isbn=1846572037
http://www.guardian.co.uk/books/2007/jan/27/booksonhealth.society

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