merely masquerading, or cynically counterfeitin’ & conceitin’?


Interesting study by Francesca Gino, Michael I. Norton and Dan Ariely!

[…] This is bizarre and disturbing, but it gets worse. The psychologists wondered whether illusory image making might not only corrupt personal ethics but also lead to a cynical attitude toward other people. In other words, if wearing counterfeit stuff makes people feel inauthentic and behave unethically, might they see others as phony and unethical, too? […] The result? Cynical, without question. Compared with volunteers who were wearing authentic Chloé glasses, those who had been told that they were wearing knockoffs saw other people as more dishonest, less truthful and more likely to act unethically in business dealings. Ironically […], wearing counterfeit glasses not only fails to bolster our ego and self-image the way we hope, it actually undermines our internal sense of authenticity. ‘Faking it’ makes us feel like phonies and cheaters on the inside, and this alienated, counterfeit ‘self’ leads to cheating and cynicism in the real world. […]

Source: Wray Herbert in Scientific American Mind, 2010-09, … Image source:



About Snaporaz

Started my blog on Posterous (snaporaz), moved it to WordPress (zaropans because the original name was taken).
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