do raise an ibraun over all that flash firlefanz

“Fühlen Sie sich beraubt? Nein, für mich ist das keine Kopie, sondern ein Kompliment. Jonathan Ive hat mir einen iPod und ein iPhone geschickt. Eine nette Geste.”
Dieter Rams interviewed by Christine Mortag for Stern, 2008-05-13, http://www.stern.de/lifestyle/mode/dieter-rams-der-apple-faellt-nicht-weit-vom-stamm-619376.html

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It’s old hat, actually, but from one of the unavoidably ubiquitous iPad discussions I’ve had recently, I learned that not évery single person is aware that the design of Apple’s iProducts (by Jonathan Ive) “leans” heavily on Dieter Rams’ groundbreaking product design for Braun …

Also in Stern, Rams said: “Erwin Braun sagte einmal, ein Gerät müsse wie ein englischer Butler sein. Zu Diensten, wenn man es braucht. Im Hintergrund, wenn es nicht benötigt wird. Also haben wir vor allem darauf geachtet, dass unsere Produkte leicht zu bedienen sind und auf alles verzichten, was der Benutzer nicht braucht. Genau das macht Apple auch. Keinen Firlefanz.” Which is why the Flash Firlefanz isn’t happening on the iPad and the iPhone, apparently: “They are lazy, [Apple CEO Steve] Jobs says. They have all this potential to do interesting things but they just refuse to do it. They don’t do anything with the approaches that Apple is taking, like Carbon. Apple does not support Flash because it is so buggy, he says. Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash, he says. The world is moving to HTML5.”

Also interesting: http://mashable.com/2010/01/28/what-we-learned-about-apple-yesterday/ … wireless, mobile, cloud computing, pay per view, apps instead of urls, … it ain’t rocket science (but it’ll blast an end to parts of the internet as we know them, e.g. the site of newspaper brands, who’ll be getting back into business, eventually).
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